Role: Design Lead Task: Brand identity development and brand design
wanted to capture the motion and excitement of their mobile technology while conveying security, safety, and stability. Their goal was to align with the progressive & mobile market they in while appealing to the traditional & financial side of Enterprise and Fortune 500 CEOs.
As design lead I proposed and implemented a plan to build their identity while establishing a strong brand foundation. To achieve this I managed the overall conceptualization and design of graphic applications such as corporate identity, brand guidelines, brand assets, collateral material, and other multimedia
from concept to completion. Throughout my production I was constantly evaluating the project’s over-all look, feel, and aesthetics to keep consistency in all executions. This extended to helping define global guidelines and deliverables for Mozido’s global presence while collaborating with regional counterparts to ensure consistency in regional executions.