Role: Design Lead
Task: Create branding & UI style guides while providing design leadership to team

TabbedOut was looking to build out their existing brand while conveying their voice as an innovative approach to customer loyalty via mobile payments. They also wanted to promote their proprietary CRM tool, Periscope, that allows merchants to gather valuable data about their customers, learn about their business, and communicate directly with guests.

As design lead my tasks included helping create and build their corporate branding guide, UI style guidelines, and brand asset library. While helping develop the app and overall brand I was working closely together with marketing and other teams throughout the company. I provided design leadership and direction to keep brand consistency across all channels. This included contributing to presentations and promotional materials for marketing, and giving creative direction to the data science team for their CRM tool that generated detailed customer information and analytics reports.